ESKER beauty
CONTENT STRATEGY, ART DIRECTION & CAMPAIGN PRODUCTION
Developed a social content strategy aimed at boosting the brand's visibility, establishing a strong brand identity, and creating engaging visual content to enhance social presence.
CHALLENGE:
*Craft a content narrative for each social campaign
*Establish a robust and cohesive online presence.
*Promote specific products through a visual strategy on social media
APPROACH:
Developed a trustworthy, clear, and organic content strategy centered around visual aesthetics grounded in authentic, organic, and clean products.
Integrated a natural visual aesthetic into their campaigns to construct compelling narratives for each product's social campaigns.
WORK INCLUDED:
Art direction, content Creation, Social & content strategy.
RESULTS:
*Built a strong visual brand identity across social media.
*Improved brand’s visual language.
