ko&ro
branding & social and content strategy
named and created the whole visual identity of Ko & Ro, a new luxury sunglasses line targeting the Gen Z modern consumer.
CHALLENGE:
*Name, build and launch a new sunglasses brand in a competitive landscape
*Build a cohesive online presence
*Create a solid online community prior to launch
*Bring a vision into visual reality
APPROACH:
*Created a branding identity in line with the client’s vision
*Created a social and content strategy that establishes the brand as a leader in the sunglasses and luxury space
*Established a cohesive visual identity for the brand
WORK INCLUDED:
Logo design, brand guidelines, content creation, typography, iconography, moodboard creation, brand collateral, platform strategy, art direction.
RESULTS:
*Launched a successful sunglasses brand in a competitive landscape
*Built a solid visual presence across channels