2250 care
Social strategy and creation
Created a content strategy focused on increasing Instagram and TikTok reach and building a community, while at the same time establishing a consistent visual language.
CHALLENGE:
*Create engaging content and build a loyal following on social media
*Increase reach by optimizing on Reels
*Build a cohesive online presence
*Increase engagement rate
APPROACH:
*Created engaging content that spoke directly on the unique qualities of the product
*Built a content strategy around 3 brand pillars: innovation, sustainability and personalization
*Developed social-first marketing campaigns to increase reach and engagement
WORK INCLUDED:
Brand strategy, content strategy, platform strategy, art direction, PHOTOGRAPHY AND VIDEO, COPYWRITING, TREND ANALYSIS, ANALYTICS AND REPORTING
RESULTS:
*Increased reach by 50%
*Built a solid brand communication across major channels