freck beauty
Social & Content strategy
Crafted a content strategy focused on reclaiming market share on Instagram, TikTok, while also increasing reach on Pinterest. This strategy aimed to foster community engagement while implementing measures to establish a cohesive visual identity across all platforms.
CHALLENGE:
*Refresh brand’s social visual direction and tone of voice
*Increase reach by optimizing on evergreen content
*Build a cohesive online presence
*Increase engagement rate
APPROACH:
Created a bold, confident, and stimulating content strategy focusing on visual aesthetics rooted in real people, touching on relatable scenarios and situations via a fresh brand lens.
Integrated a human touch and developed a cohesive tone of voice and visual art direction into their social media approach.
WORK INCLUDED:
Brand strategy, content strategy, platform strategy, art direction.
RESULTS:
*Improved brand tone of voice and visual language.
*Built a solid brand communication across major channels.